White Christmas app icons Example of white Christmas app icons. This is subtle, but notice the presence of gold & silver (also traditionally associated with Christmas) on them. Though not as popular as red and green, there are some apps with a dominant blue coloring. Blue Christmas app icons Example of blue Christmas app icons. Red and green are “the two” colors of Christmas, despite off-line popularity of gold, silver, blue and white. Source: Apple App Store & Google Play.Īlways coupled with red, green Christmas app icons are also popular. Green Christmas app icons Example of green Christmas app icons. It’s so popular that it frequently is utilized as the only Christmas-associated color on an icon, with the exception of a shape – be it just a logo, an outline of a Christmas tree or Santa Claus. Red is the color of Christmas, present in any other template to some degree. Red Christmas app icons Example of red Christmas app icons. This is why they might be a fun source of inspiration for many publishers planning their own Christmas app icons. Seasonal apps rely on color association heavily and simple symbolism. Icons for games or apps for kids have their own unique aesthetic, with more detail and action on them than on an average, flat and symbolic icon from a more “serious” category. But at the same time it would be risky to stray away from expectations of users. You want to get noticed and you want to stand out. Also, we highly recommend you listen & watch “Winning strategies to dominate app stores this holiday season” from our App Growth Week event.Get ready for Christmas with “Ultimate Guide to Preparing Your App Store Page for Holidays”.Want to introduce similar changes to your app’s images – not just icons? We encourage you to read our comprehensive ASO guide: Blue (associated perhaps with Christmas night) and white are there, but given that these may be in the default color scheme of icons anyway, they occupy a third and a fourth place. Red is the most important color and encountered in close to 100% of cases, followed by green. The most frequently used symbol is Santa, followed by Christmas trees and gifts. Updated apps usually keep a rich color palette and mostly focus on adding a few elements associated with Christmas. You want to preserve key elements of your apps icon, only adding some immediately visible elements associated with Christmas. Even a little bit of snow might do the trick. The all colors of Christmas app icons Colorful Сhristmas app icons Example of Christmas app icons. Our tests run with our App Store Optimization and A/B testing tool SplitMetrics Optimize have shown that having the right icon impacts a product page’s conversion rate (even though naturally, the biggest uplift is observed in case of cohesive updates). Whether on any given app store or already installed on devices, you can count on increased interactions. If you’re updating your app, a new icon is the simplest and most immediate message to users that you have something new. In this article, we’ll try to analyze what are the most frequently used ones on the App Store and Google Play and what types of Christmas app icons might work best for: Tap-through Rate & Engagement There are two things that matter here: color palette and symbols. What are the best Christmas app icons? It depends on whether you’re having a seasonal update or creating something new and special (like a variant of your game, a branded calendar or a similar app). When done right, choosing the best Christmas app icons can have great results, as evidenced by one of our tests: Example of conversion uplift by a Christmas app icon. But many more can introduce meaningful updates to join the club. Source: Apple App Store & Google Play.Ĭhristmas is big for apps for kids, games, casinos and shopping. Here’s example of e-commerce apps doing just that: Examples pf Christmas app icons implemented by multiple shopping apps. Symbolism and color associations matter for all apps who wish a piece of that gingerbread cake. Having the best Christmas app icons matters the most for all apps that are more related to this holiday.Apps from various categories (mostly gaming and shopping) can easily show they have new content or events.Having that distinct Christmas aesthetic can increase it significantly. Icons are the first of app’s assets to be noticed and to make an impact on users. It’s global and powerful enough to dominate the latter part of the year soon after pumpkins, ghosts and skeletons are put back in the closet. From TTR (tap-through-rate), through CR (conversion rate) to engagement.Ĭhristmas is big. For many apps keeping an eye on the calendar can have a tremendous impact on their KPIs.
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